Dashboard & metrics
Dashboard metrics explained
What every number means — opens, clicks, bounces, STOPs, and more.
The dashboard aggregates delivery and engagement across email and SMS. Metrics are built from message events (what happened after sending), not just the send itself, so they stay accurate as opens and clicks arrive.
Delivery
Sent, Delivered, Failed, Undelivered, and Suppressed tell you whether messages reached recipients. Suppressed means a send was blocked because the contact opted out or is on your suppression list.
Engagement
Total opens vs. Unique opens (and Open rate), Total clicks vs. Unique clicks (and Click rate), and Click-to-open rate (clicks ÷ opens) show how people respond to email.
Health & compliance
Bounces (and Bounce rate), Complaints, Unsubscribes, SMS STOPs, and SMS replies flag deliverability and opt-out signals to watch.
Date filters
Switch the window with Today, Last 7 / 10 / 30 / 90 / 120 days, or a custom range. Events are counted by when they occurred.